Make way for the next generation. Newest Jordans 2016
, The Air Jordan XXX has landed, bringing with it three decades of innovation that have led to a shoe that lives up to its legacy. The Air Jordan XXX (30) debuted on January 14th, 2016 at an exclusive media event in Chicago. Heralded as the greatest performing Air Jordan yet, the XXX features a knit and woven upper highlighted by a unique toe cap and FlightSpeed chassis. Through an innovative reflective material never before used by Jordan, the Jumpman within the toe box is invisible at some angles and appears at others. Every time you put on a pair of Air Jordan XXXs, you hold the world between your fingers. Look closely and see MJ's North Carolina roots marked with a blue dot. The Air Jordan XXX's FlightSpeed system couples Nike Zoom Air technology with a moderator plate to provide first step supremacy and give you an explosive edge over the competition. The heel, signifying 30 is transformed into a basketball net. Michael's singular demand was to "Make it Look Fast," a request augmented by the "XXX" graphic that wraps the heel and extends through the forefoot.
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, I love Jordan Brand. For more than two decades, the brand represented the very best in footwear design, the most elite tier of craftsmanship and sneaker construction, and deep storytelling that linked the athlete with product in a way no other brand could ever quite articulate. We saw groundbreaking color atop the very first model. Striking silhouettes and aggressive material executions throughout the first handful of designs. Inventive straps. Celebratory outsoles. Gleaming patent. Rich luxury in the form of the Air Jordan XII. A fabric-wrapped and ergonomic design playing off of Jordan's "Black Cat" nickname. Even a powerful yet sleekened Ferrari-inspired masterpiece fit for his Last Shot.
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, the Air Jordan XXX's are sports shoes designed for the court – Russell Westbrook will wear them, among other NBA stars. To that end, the shoes feature several performance-minded improvements, most notably to the upper. Nike claims that they're better than the last Air Jordans, and not-so-sheepishly suggests that they're, by the transitive property, the best basketball shoes ever made. An "XXX", signifying 30, transformed into a basketball net. Stars symbolized the athlete's otherworldly talents and planets orbiting the Jordan universe took on surfaces — elephant print or carbon fiber — related to innovations initiated by past Jordan models. Elaborating his drawing, with help of fellow designer Mark Smith, Hatfield broadened the Jordan narrative and formed the story of the Air Jordan XXX, one that references a storied yet timeless lineage with an eye towards the future.